Transaction:
- USV Private Limited acquired a 79% equity stake in Nutritionalab Pvt. Ltd., the parent entity of Wellbeing Nutrition, for a total consideration of Rs. 1,583 crore, through an all-cash transaction, securing controlling ownership.
- The transaction includes the purchase of 35% stake from founder Avnish Chhabria and 44% from existing investors, including Hindustan Unilever and Fireside Ventures.
About Wellbeing Nutrition:
- Founded in 2019, Wellbeing Nutrition operates as a Mumbai-based digital-first nutraceutical company offering clean-label, science-backed supplements and functional nutrition products across wellness, beauty, gut health, and sports nutrition segments.
- The company’s portfolio includes effervescent tablets, melts, capsules, and whole-food-based formulations, with distribution across 3,700+ retail stores in India and exports to 25+ international markets, including the US, UK, UAE, and Southeast Asia.
About About USV Private Limited:
- Established in 1961, USV Private Limited operates as an Indian pharmaceutical company with a strong presence in chronic therapy segments, particularly diabetes, cardiovascular, and metabolic disorders, and serves as the exclusive partner for Sebamed in India.
- The company focuses on high-quality formulations, biologics, and active pharmaceutical ingredients, supported by vertically integrated manufacturing and R&D capabilities, along with an international presence and strong partnerships with medical professionals.
Rationale:
- The acquisition marks USV’s strategic entry into the fast-growing nutraceutical and direct-to-consumer wellness segment, broadening its presence beyond prescription therapies into lifestyle-focused healthcare.
- With FY25 Revenue of about Rs.118 Crores, Wellbeing Nutrition’s ~120% growth over the past two years gives USV a ready entry into a rapidly scaling category, allowing the company to capture premium consumer demand and accelerate its diversification into preventive healthcare.
- The move is aligned with USV’s plans to expand into the innovative GLP-1 therapy segment following loss of exclusivity, under its upcoming brand ‘usema’, reinforcing its focus on metabolic health.
- Wellbeing Nutrition’s strong direct-to-consumer platform and omnichannel distribution give USV a ready consumer interface, an area where traditional pharma companies historically lack presence.
- The partnership enables Wellbeing Nutrition to expand without diluting its science-led positioning, leveraging USV’s established manufacturing depth and global-standard quality systems.
- In a recent announcements in neutraceutical sector, Marico acquired a 60% stake in the bootstrapped, profitable brand Cosmix at a ₹375 crore equity valuation; ITC completed its 100% buyout of Sproutlife Foods in February 2026, scaling from a cumulative investment of ₹255 crore for 47.5% to a total acquisition.
Acknowledgements:
RBI Bulletin (www.bulletin.rbi.org.in), SEBI (www.sebi.gov.in), NSE (www.nseindia.com), BSE (www.bseindia.com)
Disclaimer:
This material has been prepared by the personnel in Vora Corporate Finance which is Investment Banking arm of Vora Management Consultancy Private Limited and looks after Mergers & Acquisitions (M&A), Private Equity (PE), Fund Raising, Debt syndication and Valuations and is based out of Ahmedabad, Gujarat, India. Any views or opinions expressed herein are solely that of individual authors and may differ from view of Vora Management Consultancy Private Limited. This material is proprietary to Vora Management Consultancy Private Limited and is for your personal use only. Any distribution, copy, reprints or forward to others is strictly prohibited.
This material captures the information based on information available in the public domain, public announcements and sources believed to be reliable. Analysis contained herein is based on publicly available information and appropriate assumptions. This material is intended merely to highlight market developments and is not intended to be comprehensive and does not constitute strategic, investment, legal or tax advice. In no event Vora Management Consultancy Private Limited be liable for any use by any party or for any decision made or action taken by any party in reliance upon, or for any inaccuracies or errors in, or omissions from, the information contained herein and such information may not be relied upon by you for evaluating any transaction.